What Are Mailer Boxes?
Mailer boxes are a lightweight, eco-friendly solution for eCommerce brands who ship large volumes of products. Usually these boxes are delivered flat packed for easy storage, with a unique and easy to assemble design that doesn’t require tape to stay closed. These boxes are typically made from cardboard or corrugated paperboard, providing extra protection while remaining recyclable.
Why Use Mailer Boxes?
Here are the top three reasons you should consider mailing boxes for your business:
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Reliable Protection: Mailer boxes are built to endure rough handling during shipping. Their durable construction protects items from being squashed and dropped, among other common shipping challenges, making them a dependable choice for all products.
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Cost-Effective: Mailer boxes are an affordable option, especially when ordered in bulk. They can usually be shipped to businesses without additional protective materials, saving shipping costs. They’re good at protecting products in the mail from damage and dust, which reduces the likelihood of returns.
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Branding and Recognition: With mailer boxes, brands can make a great first impression. By adding branding to these boxers, businesses can turn plain packaging into a memorable brand statement that builds recognition and customer loyalty.
Types of Mailer Boxes
Mailing boxes come in a variety of styles, here are the most common:
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Corrugated Mailer Boxes: These boxes are made with multi-layered cardboard, making them stronger than regular boxes. This strength makes them a popular choice for items that need extra protection during delivery.
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Foldable Mailer Boxes: Foldable boxes are compact and easy to store until needed. They don’t require adhesives, which keeps them practical and convenient for businesses looking to save storage space and reduce packaging costs.
Eco-Friendly Mailer Boxes
Environmentally friendly mailing boxes are typically made from recyclable or biodegradable materials. For brands focused on sustainability, these options are great for appealing to eco-conscious customers.
Materials Commonly Used in Mailer Boxes
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Kraft Paper: Kraft paper is a favourite for its natural look and sustainability. This eco-friendly option is usually unbleached and biodegradable.
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Cardboard: Lightweight and easy to customise. Suitable for a wide range of products and offer a balance of affordability and protection.
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Corrugated Cardboard: Multi-layered for added cushioning for fragile items. It’s a popular choice for businesses that need an extra layer of safety during shipping.
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Recycled and Sustainable Materials: Many brands are moving towards recycled materials for packaging supplies to lower their environmental impact. These options align with customer preferences for greener products, creating a win-win for brands and consumers.
Customising Mailer Boxes for Branding
Using custom mailing boxes can elevate a business’s brand presence. Every aspect of the box can reflect the brand identity and leave a lasting impression on customers. Here are the top ways you can customise your mailing boxes:
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Size & Shape: Getting boxes made specially for your products will increase the perceived value of the items while also keeping them safe in the mail and reducing waste. Buy in bulk to save.
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Logo & Branding: Adding your company logo and branding to your mailing boxes is the easiest way to create a cohesive experience for your customers. It will increase excitement for your products and show the customers the level of care you have for your brand.
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Creating a Memorable Unboxing: Increase the chances of organic social media exposure with an exciting unboxing experience. Consider including a thank-you note, personalised insert, or branded tissue paper to give a more premium experience.
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Seasonal and Special Edition Designs: Many brands create limited-time designs for special occasions or holiday promotions. Seasonal packaging makes products feel exclusive, helping to build excitement and increase sales during peak times.
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Creating an Emotional Connection: Thoughtful packaging can make customers feel valued. Opening a beautifully designed box is like opening a gift—this emotional connection can help turn a one-time buyer into a loyal customer.
Benefits of Sustainable Packaging
With more consumers paying attention to environmental issues, sustainable packaging has become a significant selling point. Choosing recyclable or compostable materials for mailer boxes can positively impact the environment and customer loyalty.
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Eco-Friendly Options: Recycled paper, biodegradable cardboard, and plant-based materials are all eco-friendly options that reduce environmental impact and appeal to today’s eco-conscious consumer.
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Reusability and Recyclability: Some mailer boxes are designed to be reusable, offering customers the option to repurpose them at home. Boxes that are easy to recycle or compost also appeal to customers looking to reduce their waste.
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Growing Demand for Green Packaging: The preference for sustainable packaging isn’t just a passing trend—many consumers now expect brands to offer environmentally friendly options. Businesses that take this approach often see stronger brand loyalty from customers who appreciate their commitment to the environment.
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The Unboxing Experience and Its Marketing Value: The unboxing moment has become an essential touchpoint in customer experience and is increasingly being shared on social media. A memorable unboxing experience can boost customer satisfaction and lead to free advertising.
Power of Social Media
Social media platforms have amplified the unboxing trend, with customers often sharing their experiences online. Brands that design shareable packaging can benefit from this user-generated content with an organic, authentic appeal.
Cost Considerations for Custom Mailer Boxes
The price of custom mailer boxes depends on factors like materials, design, and order volume. While customisation may require a higher upfront investment, the benefits often make it worthwhile.
What Affects Pricing?
The type of material, level of design, and quantity ordered all affect the cost. Simple designs and larger orders can help reduce costs per unit, making custom boxes more accessible.
Standard vs Custom Options
Standard mailer boxes are generally cheaper, but fully customised options let brands showcase their personality. Custom designs may cost more but often pay off by creating a more substantial brand impact.
Ordering in Bulk
Bulk orders often come with discounts, making custom boxes more affordable. This can be a great strategy for small businesses looking to manage costs while achieving a unique look.
Selecting a Mailer Box Supplier
Choosing the right supplier is vital for businesses determined to achieve consistent, high-quality packaging.
What to Look For
Look for suppliers with experience, various material options, and good customer service. Transparent pricing, fast production, and customisation options are also key factors.
Online Customisation and Ordering
Many suppliers offer online design tools, which make it easy for brands to customise their packaging without needing specialised design skills. This convenience allows businesses to design their boxes directly on the supplier’s website.
Mailer Boxes for Small Businesses
Custom mailer boxes can make a significant impact, even on a small business budget. They help small brands stand out and create a professional look without breaking the bank.
Affordable Customisation
Simple customisation options like logo placement and basic colour schemes are often budget-friendly. Small businesses can also choose materials like kraft paper, which is affordable and aligns with eco-friendly values.
Tips for New Brands
Adding small touches like thank-you notes or discount codes can make customers feel appreciated, and choosing reusable designs can encourage customers to keep the box, reinforcing the brand.
Ensuring Quality in Mailer Boxes
Quality control in mailer boxes is essential to protect products and create a positive customer experience. Inspecting packaging regularly helps maintain quality across orders. Consistent colours, logos, and durability build trust with customers who know they can expect the same experience every time.
Testing Durability
Many companies perform durability tests before finalising a box design. These checks help ensure the box can handle real-world shipping conditions and keep products safe.
FAQs
How much do custom mailer boxes cost?
The cost varies based on material, design, and quantity. Ordering in bulk usually lowers the price per box, while simpler designs keep costs more affordable.
Are mailer boxes environmentally friendly?
Yes, many mailer boxes are recyclable or made from sustainable materials like kraft paper, which reduces environmental impact.
What types of products are mailer boxes suitable for?
Mailer boxes are versatile and can hold various items, from cosmetics and clothing to electronics and home goods.
Can small businesses afford custom mailer boxes?
Small businesses can find cost-effective options through bulk ordering or simple customisation. This allows them to create a branded experience without a high cost.